How to Use Online Business Intelligence to Propel Your Advertising

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GeoSurf Plus offers comprehensive interactive reports that reveal display advertising eco-systems on thousands of sites.  We are often asked how our customers can harness this advanced online business intelligence to help reach their goals.  The GeoSurf Plus reports include this kind of data:

• Campaigns running on this site with their landing pages and creative designs
• The breakdown of verticals of the display campaigns run on the site.
• The advertisers who display their offering on this site
• The mediators who advertise on this site
• Listing of other sites similar to this one

How to use this online business intelligence:

Advertisers:

1. Determine if this site is a relevant publisher for your offering.
2. Discover if your competitors advertise on this site.
3. Find alternative relevant traffic sources that are similar to this site.
4. Profile the site with information about its unique users, number of campaigns, site ranking, etc.

Publishers:

1. Select a competitor’s site to profile it as it compares to yours.
2. Identify new advertisers and mediators for your site that run campaigns on your competitor’s site.
3. Check if your existing advertisers also advertise with your competitor and explore their campaigns to improve your offering.

Mediators (Networks, Agencies, etc):

1. Determine if this site is a relevant publisher for your offering.
2. Discover if competing mediators advertise on this site.
3. Find alternative relevant traffic sources that are similar to this site.
4. Profile the site with information about its unique users, number of campaigns, site ranking, etc.

Try GeoSurf Plus today to get online business intelligence on thousands of sites!

This entry was posted on Tuesday, January 24th, 2012 at 2:23 pm and is filed under GeoSurf. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.