This is the decade for geotargeted local advertising. If the '90s was the decade to get online and establish an online presence, and the 2000s was the decade to get global and bring that online presence to the world, then the 2010s can easily be defined as the decade to get local and bring the global presence to the local user.
Local is the new global.
Companies are noticing the trend and hopping on the geotargeted local-advertising bandwagon. Global companies can no longer afford to relate to customers in Italy the same way they relate to customers in Los Angeles. And smaller businesses benefit from targeting advertising to locations outside of their own.
Where in this paradign do you fit
But, in reality, geotargeting your online advertising is not nearly as daunting as it seems. In this white paper, you will learn about the seven steps to increasing ROI by geotargeting your campaigns
- Decide which geographies to target
- Determine the right channels
- Generate creative content
- Create campaign per geo