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Internet marketing has made considerable advancements in recent years, as the internet continues to influence the lives of more and more people globally. Advertisers are spending enormous sums of money on digital ads. In 2015 revenue generated by internet marketing was over 150 billion USD and is expected to cross 250 billion USD in 2018, illustrating the massive growth of the internet industry.
This billion-dollar Internet marketing industry is fully automated There are many Ad Servers running online ads from publishers who in turn publish them across various websites. For marketing on the internet, under normal circumstances, companies outsource to an advertiser.
There is, however, a large-scale problem associated with this automated method of internet marketing –Ad fraud. Ad fraud differs from conventional fraud in several ways.
Typically, in this case of Ad fraud, your Ads are deprived of reaching to your target audience at such an acute level. The irony is that many people don’t know about Ad fraud and yet the number of victims affected is increasing rapidly. According to CNBC, advertisers will lose 16.4 billion USD in 2017 due to Ad Fraud. Nearly 20% of the budget spent in 2016 on digital marketing was lost to Ad fraud. Ad fraud has accelerated to such an acute level that it has been estimated that nearly half of internet Ads online never reach an actual human eye.
There are many methods by which Ad fraud is perpetrated. A botnet is a popular form of Ad fraud. The Fraudsters operate from a group of computers that are hacked and infected by malware. This malware interferes with browsers and generates traffic for fake websites created by hackers. These fake sites are not visited by actual people, and yet these sites are generating the false impression of huge human traffic, attracting Ad Servers to throw Ads onto the fraudsters.
Due to these successful Ad Fraud attacks, hackers steal advertisements from Ad Servers generating more revenue for themselves. Advertisers have to bear the brunt of losses due to this fraud by performing fake clicks on Ads. Last year it was estimated that Russian hackers earned up to 3M to 5M USD a day by doing fake clicks on video Ads.
Today every industry is competition driven. Fraud is committed not only to steal your advertisements but is also done with the sinister intent to create a bad image of your brand. Imagine how people will feel about your brand if they see it on a porn site or on casino page? These moves are deviously done by your competitors for obvious reasons.
Every client wants to make sure their Ads are running next to content which is brand safe. With correct placement of your advertisement, you can gain benefits such as an increase in sales, or a noticeable increase in real human traffic.
All of this can be achieved by Ad Verification, which is a method to verify that your Ads are appearing where they should be. The best way to do Ad Verification is by using residential IPs. Sites created by hackers are smart so to speak. When Hackers detect that traffic is coming from a proxy server they change their behavior to emulate real user behavior. For traffic coming from a residential IP, the fraudsters show their real face i.e. they show inappropriate content.
Geosurf provides an easy solution for Ad Verification via residential IPs. With Geosurf you can browse the web using IPs from 130 different locations. With Geosurf residential IPs, you can surf a website like a normal host without getting tracked, with different geographical locations. This allows you to see how your advertisements appear to people in different countries.
If you are running an affiliate marketing Company, you can use Geosurf to see how your marketing results look like in other countries, you can also see how other publishers are performing in other parts of the world by seeing them anonymously because nobody knows you are an advertiser.